Women across the country are changing their habits to meet the demands of increasingly busy schedules and tightened wallets by setting aside life’s simple pleasures and putting themselves at the bottom of the to-do list. I know I am at the bottom of my list. Since I became a Mom, that is where I have been. I think all Mom’s feel that way because we strive so hard to make sure our families and homes are taken care of and we just take whatever is left over.  In fact, a new survey commissioned by the makers of Edwards® frozen desserts finds more than nine in 10 American women have cut back on indulgences during the past year*. While avoiding extravagant luxuries may seem like a necessity these days, finding convenient and affordable ways to reward yourself daily can help bring a little sweet serenity back into your life.

Unwinding from the day’s pressures can be as simple as saving a few minutes for yourself. And treating yourself to something small, like a delicious dessert, is still important despite these tough times.

The makers of Edwards® frozen desserts recently launched Edwards® Singles Á La Modes, located in the frozen pie section of your grocers’ freezers. Baked hot from the microwave in under one minute with no mixing, even the busiest of dessert lovers can enjoy a Hot Turtle Brownie, Hot Fudge Brownie or Hot Apple Crisp topped with cold, creamy ice cream as a sweet way to unwind and reward themselves.

Simple Indulgences Spa Sweepstakes
To encourage women to share their tips on simple indulgences and how they prefer to unwind and rejuvenate, the makers of Edwards® frozen desserts are hosting the “Simple Indulgences Spa Sweepstakes” on EdwardsBaking.com from now through October 9, 2009. Participants can sign-up to receive a coupon for $1.00 off one package of delicious and indulgent Edwards® Singles Á La Modes desserts and enter for a chance to win one of 10 $500 SpaFinder.com gift cards to treat themselves to a relaxing spa experience.
For more information on Edwards® Singles Á La Modes desserts, the “Simple Indulgences Spa Sweepstakes” and complete rules, visit EdwardsBaking.com.
*The Edwards® Singles Dessert Survey is a nationally representative telephone survey of 516 American Women, ages 18 and over, conducted between June 30 and July 7, 2009. The margin of error for the overall study is +/- 4.3% at the 95% confidence level.