It breaks my heart to know that 1 in 5 kids may go without breakfast every day. But unfortunately, that is a reality that many face. We are so lucky and blessed to know that our kids start the day out right with a well-balanced breakfast. So when I was presented with an easy way to help others do the same I jumped at the opportunity….and you can too! Kellogg’s® and celebrity dad and actor Taye Diggs have partnered to share breakfast with children in need as part of the third consecutive Share Breakfast initiative. Thanks to this great program, families across the country can share a breakfast with a child in need by simply sharing a public service announcement featuring Diggs on ShareBreakfast.com. For each view, share and comment, Kellogg’s will share a breakfast.
Along with in-school breakfast partner Action For Healthy Kids®, Kellogg’s and Diggs are making it their mission to show families how a wholesome breakfast can help kids reach their full potential every day. Kids who eat breakfast have more energy and focus for learning, yet nearly one in five children across our communities go without breakfast. That’s why Kellogg’s and Diggs are leading the charge to help end childhood hunger and are rallying families across the U.S. to help provide breakfast for kids in need.
As a dad, Kellogg’s Share Breakfast campaign is a cause Diggs feels passionately about. His mom was a teacher and he was raised on the belief that eating a wholesome breakfast helps give kids the potential to have a great day. As a child, Taye grew up as the eldest of five children in Rochester, New York and after the sudden death of his father, Taye stepped up to help his mother care for his four younger siblings. Through his family leadership, he can relate to the financial worries that many families in America face in putting food on the table every day. In the program’s third year, Kellogg’s Share Breakfast will share one million breakfasts* with kids in need through grants to schools or school districts to help them increase their participation in school breakfast programs.
“Just imagine what kids across the country could accomplish if they each had a great start every day. That’s why I am partnering with Kellogg’s and the Share Breakfast program to help make this a reality,” said Diggs. “Join me in raising one million breakfasts to help get America’s kids the start they deserve.”
How to Join the Share Breakfast Movement
Families across the U.S. can join Diggs in the Share Breakfast movement and give the power of breakfast to kids in need. Every time you do one of the following, Kellogg’s will share breakfast to a kid who might otherwise go without:
- Share the public service announcement with friends.
- Sharing your “share” on your Facebook page
- Posting on Twitter with the #ShareBreakfast
- Pin the public service announcement on Pinterest.
We have not only shared by clicking the above action links, but we shared out breakfast with some family and friends one morning.
After getting everything set up, our guest started arriving and were ready to dig in.
Make sure to share your breakfast with the special folks in your life and remember those that may be doing without. Teach your children the importance of a balanced meal to start the day, it will make their day go smoother…they will be more productive, can focus better and have more energy.
While we haven’t ever had to go completely without, we have wondered many times just where the next meal would come from. I can sympathize with the many parents who struggle day to day wondering where their next meal will come from. I sincerely hope that each and every one of you will visit ShareBreakfast.com to watch the public service announcement with Diggs and share it with your friends, encouraging them to share it as well.
After all with just a click or two, we can Pay-It-Forward, and make a difference by helping to fill a child’s tummy, and get their day off to a great start!
* Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 – the equivalent of 1.25 million school breakfasts shared. Program ends 4/15/2013.
 Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg
“I participated in a campaign on behalf of Mom Central Consulting for Kellogg’s. I received a product sample as well as a promotional item as a thank-you for participating.”